Frequently Asked Questions About The Row Bags
The questions that follow are the ones asked most often about the row bags, and each is answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Anything that is reported yet unconfirmed is marked as such rather than smoothed over. When a figure comes from a resale report, it records observed market behaviour and is not investment advice. Only bags are covered: ready-to-wear and footwear are not covered. Claims that circulate widely but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
The Row was started in 2006 by Mary-Kate and Ashley Olsen and is headquartered in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific tanneries do not stand up to checking. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why do the bags carry no logo?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Recognition works through silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather ysloutlet.org/tote-bags than shine. Linings are proper materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. In practice, you cannot place one of these bags from a distance, and many buyers regard that as the point.
What is the price range for a The Row bag?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line breaks into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material drives the figure more than size does. Opt for suede and you pay a consistent premium over calfskin in the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Band | Observed range, 2026 | Models in this band |
|---|---|---|
| Entry tier | $590–$1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Mid range | $1,550–$3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Top | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux actually been discontinued?
The brand alone knows, and it has said nothing. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. The two claims are not the same thing, and any article conflating them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.
What separates the Soft Margaux from the original Margaux?
Treating it as a rename misses the point: the Soft Margaux is a reworking. The additions over the original are protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 came in at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a different silhouette entirely with a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
The figure gives width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all follow it. That makes comparison unusually easy, because two bags sharing a number occupy roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. When a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
How can you tell a real The Row bag from a fake?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Everything rests on physical inspection instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
Do The Row bags hold their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet stocks off-price and archive stock, and discontinued styles often surface there. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. They also turn up on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
What is the right way to care for one?
Since no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain are the universal enemies, and storage means the dust bag, lightly stuffed so the shape holds. Calfskin and grained finishes take buffing with a soft dry cloth, with neutral conditioner used sparingly. Because nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Least serviceable of all are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.
